Coding is like gardening...

“…for I intend to write it.” — Sir Winston Churchill

I love this quote.

To me it sums up the idealism that caused me to go into this business in the first place: If you don’t like your story, or the world around you, then change it!

I saw a lot of average web application developers out there, and I decided the whole ‘web business’ thing could be done much better. So I set out to create a great company full of great people producing great work, making the experience of web application development that much better for others.

It’s perhaps not the best time in the world to start an average business, but, let’s face it, who would want to start an average business? There’s never a great time to start a bad business, but there’s never a bad time to start a great business.

If you’ve got a great idea for a business, or a charity, or for making a positive difference, but you’re sitting on the fence with it, what’s holding you back? Rather than us vaguely wondering if history might be kind to us (or even notice us at all!), let’s instead take up the challenge and write some history of our own.